THE IMPORTANCE OF ON-SITE OPTIMISATION
Too many travel website owners make the mistake of neglecting on-page optimisation in favour of link building. Backlinks are invaluable and their importance with Google continues to grow, but they are not the be all and end all of search engine optimisation. Google and other search engines also pay attention to on page content, and irrelevant on page content (no matter how many backlinks it has) will never rank very well.
MAKING SURE YOUR PAGES ARE RELEVANT
While it can be difficult to define relevancy, the basic idea is that you want your page to be about what the reader thinks it will be about. You do not want to lure readers in with false promises that you never fulfill. You have to be honest in your advertising efforts so that readers will be able to use your content to help them find what they are looking for.
A good way to ensure that all your webpages will be relevant to your website’s visitors and Google is to make sure every page of your website is designed around a specific theme. The more specific the theme, the better. You want tightly focused webpages that will enable your website’s visitors to find what they are looking for as soon as possible, but at the same time, you want to organise your webpages in such a way that it is very easy for visitors to explore additional topics. Ideally, you want visitors to stay as long as possible and be tempted to purchase your products or services. The best way to do this is by providing them with well-organised, dynamic content that is relevant to their needs.
HOW TO LET SEARCH ENGINES KNOW WHAT YOUR SITE IS ABOUT
A lot of neophyte webmasters worry a lot about how to let Google and other popular search engines figure out the content of their website so they can rank it appropriately. Well, the truth is that over the past few years Google has gotten a lot more sophisticated at determining the content of WebPages without recourse to title tags, heading tags, and other meta tags. In the early days of search engines, search engines used to rely heavily on these tags, but after webmasters began abusing the tags, they soon lost a lot of their value. Now, most search engines use sophisticated Latent Semantic Indexing (LSI) approaches to discover what the content of WebPages is.
Of course, that does not mean that heading tags and meta tags are worthless. You should take the time to make sure that you have heading tags that make sense and help clarify the content of your web pages. You should also make sure that you have excellent title tags that will help people that stumble across a link to your website on Google determine what your site is about with a minimum of effort. If you are still worried about using tags appropriately and other optimisation techniques, especially onsite optimisation techniques, you should consider asking for the help of a professional Travel SEO expert.
THE FOUNDATIONS OF A GOOD SEARCH ENGINE OPTIMISATION CAMPAIGN
Successful travel websites almost always have great, relevant content. There are no shortcuts when it comes to long-term SEO success. While resorting to spammy tactics may enable you to succeed in the short term, in the long-term, you will be at the mercy of the latest Google algorithm changes. Quality content (combined with good onsite optimisation) withstands the test of time and attracts customers more than any website marketing campaign. Fine tuning your Hotel SEO strategy takes a lot of skill, but it is important to remember that the basics are dead simple: Build great websites with top-notch content and people will visit them.