Search Engine Marketing (SEM)


What is Search Engine Marketing (SEM)?

These days, most known search engines give you the possibility to place paid ads beside the search results. The most important providers in this segment are Google Adwords, Yahoo Search Marketing and MIVA. The so-called sponsored links (paid listings) generally appear above, below or beside the search engine’s regular search results. The ad’s display is keyword specific. Continue reading “Search Engine Marketing (SEM)” »

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Search Engine Optimization (SEO)


Do your customers find your website when they search for your travel offer, your city or your region? Current studies show that about 85% of Internet users use search engines to find information. If your website doesn’t appear in a search with relevant search words on the first or second page of search results, it will practically not be taken into consideration by potential visitors. Continue reading “Search Engine Optimization (SEO)” »

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Media Planning: Finding the right media partners for a travel company

media planning

Finding the right media partners is one of the most daunting tasks a travel company is faced with. There are “opportunities” to spend money lurking around every corner on the internet. To navigate the shark infested waters of the web, you need a partner with the experience and relationships to help you hit the ground running. Continue reading “Media Planning: Finding the right media partners for a travel company” »

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Web Analytics: measuring the success of SEO campaigns

Web Analytics google

Successful controlling with pixel technology

One of the most important advantages of online marketing is the possibility of clearly measuring the success of a campaign. Thanks to modern pixel technology, these days you receive all the relevant statistical data in real time about the behaviour of visitors to your website. In contrast to classical log file analysis, the statistics are convincing because of their accuracy and timeliness. Continue reading “Web Analytics: measuring the success of SEO campaigns” »

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Keyword Research


Money Keywords

The travel industry is competitive and tons of people make new travel-related websites all the time. In order to stay on top (or at least carve out a unique niche), you need to do your best to focus on keywords that will yield you the best return on investment. Too many travel website creators foolishly waste lots of time and money trying to succeed with keywords that are too competitive. Continue reading “Keyword Research” »

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