Home » Advanced SEO Techniques » Keyword Research: Plurals vs. Singulars – increase in search traffic may surprise you

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When performing SEO keyword research for your travel website, it is more strategic to include the plural version of keywords than the singular form. This concept provides greater flexibility and more opportunity for search traffic. Search algorithms have evolved and become more sophisticated. Now, they are able to index more than the specific words, but also the roots of these words.

For this reason, it is important to always err to the side of longer words. Adding suffixes or plurals to targeted terms is recommended. The concept of “rooting” is relatively new to the SEO world, but it cannot be overlooked. The increase in potential search traffic may surprise you.

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An example would be to optimize for “travels” or “traveling”, instead of just “travel”. The latter term is contained within the former two terms. In other words, if you are optimizing for “travels” or “traveling”, you are already optimizing for “travel” by default. Be sure to consider the suitable travel SEO strategy when doing your keyword research and integrating your targeted terms for your travel website.