The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text.
Almost always, linking candidates will use the company name as anchor text. This does not provide any type of description of the target company’s products or services. Sure, it may be great for branding purposes, but it isn’t usually needed. In most cases, companies already rank very high (if not first) for searches that incorporate their brand.
Here is an example using fictional company “Acme Plumbing Supplies”:
Most people will link simply using the terms “Acme”. This is alright, but it does not describe the company’s products or services, nor provide any context. By adding the word “plumbing” or term “plumbing supplies” (i.e. “Acme Plumbing” or “Acme Plumbing Supplies”), you may be able to drive additional traffic that may not have otherwise attained the corporate site.
- Is Pinterest Worth for Travel Agencies?
- Reasons why search engine optimization (SEO) is important for all hotels and resorts
- Two on-page SEO mistakes that could be hurting your vacation rental websites
- Five tips to increase pay-per-click earnings on your website
- Pay-per-click advertising strategies
- Five Simple Twitter Tips to Boost Your Travel Followers
- Vacation Rental Advertising: Tips for vacation rental owners
- Digital Marketing and Advertising for Hotels: Twelve Ways to Reap Benefits
- How Gaming is Changing the Travel Industry
- Is Search Engine Submission Necessary?
- The Importance of Anchor Text in Backlinks
- Absolute Links vs. Relative Links – SEO Value
- Incorporation of Company Branding and SEO
- Strategic Use of Images in Search Engine Optimization
- Google now discounts all reciprocal links
- Keyword Research: Plurals vs. Singulars – increase in search traffic may surprise you
- Factors To Be Considered In Graphic Designing
- Web Development And Graphic Design Career Tips
- Effective Graphic Designing for Building Corporate Identity
- How Promotional Products Encrease Brand Awareness
- Strategy of Company Branding Concept
- Brand the Business online and see it Bloom
- Properly Position a Brand to Gain Optimal Benefits
- Advantages Of Online Marketing For Small Business
- Secrets to Social Media Success: Facebook & Twitter tips for hoteliers to consider
- Can Any Inbound Linking Hurt My Ranking?