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Keyword Research: Plurals vs. Singulars – increase in search traffic may surprise you

keywords-research

When performing SEO keyword research for your travel website, it is more strategic to include the plural version of keywords than the singular form. This concept provides greater flexibility and more opportunity for search traffic. Search algorithms have evolved and become more sophisticated. Now, they are able to index more than the specific words, but also the roots of these words. Continue reading “Keyword Research: Plurals vs. Singulars – increase in search traffic may surprise you” »

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